ETHICS IN THE MEDIA: COMMUNICOLOGICAL RESEARCH RESULTS

The aim of this study is to examine the phenomenon of media ethics and to better represent the existing theories about the phenomenon and the like. The paper will outline the problems of ethics in the media, which would eventually raise critical awareness of the effects of this problem.
The paper also aims to determine how media influence behavior, to find examples of the most common ethical concerns and characteristic problems in media ethics, to examine people’s opinions on a given issue, to identify similarities and differences between media employees and their users (consumers). ethics of four different media (television, print, radio and internet). The methodological approach to treating a topic is a research paper, personal observations and discussions, as well as an interpretation of particular phenomena from different authors who have written on the topic.
The purpose of this paper is to point out reflections on a given topic as well as to provide information that may be useful for some future research.

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